Monday, November 13, 2006

Bowling for Fashion

There are certain things that I love about living in Atlanta. Last Saturday night, we went bowling with a group of friends, although what I experienced would surely have to be categorized as something more than just "bowling". The old AMF alley on Savoy Drive (the frontage road for Atlanta's I-285 on its northern leg, close to North Peachtree Road) is no more. The building has been completely renovated, and in the process, the old alley has been transformed into a bowling alley/nightclub hybrid called "300 Atlanta". It is a truly unique and refreshing take on an age-old pastime.

To begin, the ever-present smell of stale cigarette smoke has been completely eradicated from the building. When you check in for a game, you are assigned a personal attendant, sporting a headset, who is there to remedy any scoring machine errors that you might encounter and to make sure you are being served your food and beverages. You can rent shoes and a ball, of course, but the shoes are delivered on a small conveyor belt from some hidden repository within the building, and there are sample bowling balls available to make sure that you are "fitted" for the correct ball.

A beautiful bar lines one wall, stocked with premium call brands, all tastefully lit from beneath by indirect lighting. Prompt, courteous bartenders serve up anything you want...the apple martinis looked splendid, even though I opted for a refreshing light beer. The crowd is a nice mix of urban, traditional, and emo.

At 9:00 or so, the real fun begins. Instead of the customary "cosmic bowling" offered at lanes throughout the country, this place has "extreme bowling". An array of special effects lighting accompanies the heavy hip-hop/rock soundtrack being pumped from the massive sound system. The place just comes alive, and it's more like being at a trendy intown club than a bowling alley.

This is not your father's bowling alley...this is an experience. Why am I thinking that there'll be more of these popping up? Oh, wait...they already Texas, New York, and California!

If you'd like to see more about 300 Atlanta, check out its virtual tour.

See ya,
Rich =:)